Market a property
Lift My Listing
Give your listing a clearer story, with a financing perspective and marketing built around the property.
Explore listing support →The Agent Resource Center
More Strategy Behind
Your Next Listing.
Practical tools, property-specific marketing, and financing conversations that help you bring more to the table.
Have a listing that needs a fresh angle? Planning an open house? Want to build something useful for your buyers or your farm? Start here.
Built by Kelsey Lenten · Loan Officer at Edge Home Finance · NMLS #2542333
Bring clear answers
Agent Insights
Appraisal updates, buyer conversations, and practical checklists you can use before the next question lands.
Read the resources →Build together
Events & Collaboration
Start a conversation about a workshop, co-hosted event, open house, or a campaign for your business.
Explore collaboration →Your listing. A stronger conversation.
Lift My Listing
A purchase price rarely tells the full story. Let's look at the property, the financing questions buyers may have, and what could make the opportunity easier to understand.
Send me the listing. I'll review the details and we can talk through a plan that makes sense.
Submit a listingWhat We Can Explore
- A property-specific campaign angle
- Open-house flyers and social graphics
- Financing and seller-concession scenarios
- Buyer-facing explanations of the numbers
- Agent-forward email copy and listing refresh ideas
Scope, timing, photo permissions, and any costs are confirmed before work begins. Financing illustrations require current, verified inputs and applicable disclosures.
Support for the work in front of you
What Do You Need For Your Next Move?
Open-house Support
Request a flyer, property-specific financing discussion, buyer education materials, or a conversation about co-hosting.
Plan an open house →Farm Lists & Strategy
Tell me your target geography and goal. We'll review list availability, permitted use, scope, and a practical way to turn the list into a campaign.
Request a farm list →Co-marketing
Bring the audience and the idea. We can explore educational content, property campaigns, and joint marketing with roles and costs agreed upfront.
Start a collaboration →Selected Work & Agent Support
See The Work. Understand The Strategy.
Explore examples already available on this site. Each explains the need, the approach and the resource an agent can use.
Buyer Education · Canva Carousel
Turn Buyer Questions Into Useful Content
The need: Give agents a practical way to discuss affordability beyond the listing price.
The work: The three-slide educational series below focuses on payment range, cash after closing and real-life priorities.
View the Finished Slides →Request Content for My Audience →Listing Strategy · Interactive Resource
Compare A Price Cut With A Seller Credit
The need: Help an agent explain two different ways to address buyer affordability.
The resource: A live comparison of payment, upfront cash and seller price less credit, with visible assumptions.
Try the Comparison →Request a Listing Strategy →Property-Specific Campaigns
Build A Story Around Your Listing
The approach: Start with the property, the buyer questions and verified financing facts. Coordinate the flyer, open-house materials, social content and agent email around one useful idea.
Share the listing and timing so we can confirm the deliverables together.
Explore the Listing Launch Kit →Request Open-House Support →These examples show creative work and available resources. No sale, lead count or other campaign result is claimed. Property case studies can be added with approved assets and verified outcomes.
Creative samples
Useful Content. A Clear Point Of View.
Here is a look at one educational carousel from my Canva collection. These three slides show how we can turn buyer questions into content an agent can actually use.
Start With The Real Question.
An attention-getting cover that opens a practical conversation about the numbers.
Give Buyers A Useful Framework.
A simple checklist that turns a social post into a conversation about the buyer’s plan.
Make Room For Life After Closing.
A cash-reserve prompt that helps buyers think beyond the closing table.
More From My Work
One Listing. A Coordinated Campaign.
Explore sample creative concepts for a listing campaign, from the open-house table to the social feed. These templates contain placeholder property and financing details. They are not active listings, rate quotes, or completed campaign results.
Open-House Flyer & Sign
A coordinated print concept that connects the property story with an illustrative temporary-buydown comparison.
Sample Template
Property Flyer
Open Preview ↗Sample Template
Open-House Sign
Open Preview ↗Listing Social Feed Posts
Matching listing, financing-education, and open-house concepts give the campaign a consistent message across channels.
Sample Template
Listing Announcement
Open Preview ↗Sample Template
Financing Education
Open Preview ↗Sample Template
Open-House Invitation
Open Preview ↗Sample concepts only. Property information, program availability, payment illustrations, disclosures, and permissions must be verified before any listing-specific use.
These are creative examples from one educational series. They are not property campaign results or financing offers. Listing-specific work starts with verified property details and approved materials.
Want content built around your audience? Let’s talk co-marketing →Agent Insights
Useful Answers. Ready For The Next Conversation.
Visit the Agent Insights blog →
Appraisals
UAD 3.6: What Agents Need To Know
A practical starting point for the redesigned appraisal report and questions to ask on an active transaction.
Read the guide →Listing preparation
Before The Appraisal
Organize the property information that can help an appraiser understand the home.
Use the checklist →Seller conversations
Price Reduction Or Seller Concession?
Start with the buyer's actual obstacle and compare the full numbers before choosing a strategy.
Read the comparison →Agent Insights / Appraisals
UAD 3.6: What Agents Need To Know
Start with the redesigned appraisal report, confirm the lender's transition process, and prepare clear property information.
Read the UAD 3.6 guide →Prepare The Facts Before The Appraisal.
A practical checklist for property records, improvements, access, and lender-requested information.
Read the appraisal checklist →Compare The Full Numbers.
Price reductions and seller concessions solve different problems. Start with the buyer's obstacle and review the complete scenario.
Compare seller concessions and price reductions →Events & collaboration
Give People A Reason To Show Up.
Let's build something useful for your audience: a buyer workshop, investor conversation, team training, open house, or local educational event.
No upcoming event registrations are posted here yet. Confirmed dates, locations, registration links, and CE details will be added as events are approved.
Bring Me Your Idea.
Tell me the audience, location, preferred date, topic, and what you'd like me to contribute. We'll work through the format, responsibilities, and any costs together.
Propose an eventChoose your next step
What Are You Working On?
Choose the support you need. Each request page has a short form tailored to the project so we can start with the right details.
Lift My Listing
A listing needs more than another post. Let's look at the property, the buyer questions, and the financing angle that could make the opportunity clearer.
Request lift my listing →Open House Support
Give buyers something helpful to take home. Request property-specific flyers, buyer education, or a conversation about co-hosting.
Request open house support →Farm List Strategy
Tell me where you want to build your business and what you want the outreach to accomplish. We'll review list options and a practical next step.
Request farm list strategy →Co-Marketing
Have an idea for your buyers, sellers, or investor audience? Let's shape it into a useful campaign with clear roles and a realistic plan.
Request co-marketing →Events & Co-Hosting
A useful event starts with the audience and the question they need answered. Bring me your idea and we'll work through the format together.
Request events & co-hosting →Ask an appraisal or financing question →
Have a different question? Call 720-587-7144.
Plan your next move
Bring A Better Plan To Your Next Client Conversation.
Price Cut Vs. Seller Credit
Compare the payment, upfront cash and seller side before changing the offer.
Compare both paths →Listing Launch Kit
Request property strategy, open-house pieces, social assets and campaign copy.
Build a listing plan →DSCR Deal Snapshot
Separate lender rental coverage from actual operating cash flow.
Explore the deal →Plan your next move
Fresh From Agent Insights.
Price Reduction Vs. Seller Credit: Compare The Payment And Cash To Close
Compare a price cut with a seller credit, including payment, upfront cash and seller proceeds. Use the free Kelsey Lends planning tool.
Read the guide →Cash To Close: What To Budget Beyond Your Down Payment
Plan for down payment, closing costs, prepaids, credits and earnest money while keeping a cash cushion. Try Kelsey Lends’ cash-to-close planner.
Read the guide →Refinance Break-Even: Look Beyond The Lower Monthly Payment
Compare refinance costs, payment savings and remaining loan balances over your holding period with Kelsey Lends’ free refinance comparison tool.
Read the guide →DSCR Vs. Cash Flow: Two Numbers Every Rental Investor Should Separate
Understand lender rental coverage versus operating cash flow, then use the free DSCR Deal Snapshot to test your own rent and expense assumptions.
Read the guide →